How to Write a Marketing Plan
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About this book
How to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With content on producing mini-plans and seizing new opportunities quickly, it also contains the most current information on email marketing, web usage, mobile commerce and social media.
Product details
- Publisher
- Kogan Page
- Author
- John Westwood
- Language
- English
- ISBN
- 9780749484835
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- Express delivery across the UAE (2-3 days)
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