What is strategy and how does it relate to management? Is strategic planning a bane or a boon to management and how do firms gain competitive advantage? But is competition even relevant in this day and age? Is Blue Ocean Strategy over-hyped and how do doctrines of warfare relate to strategy for companies? This book explores these and other questions and gives a concise but succinct analysis of the classic diagnostic and prognostic tools of strategy. While covering the main ground of strategic management principles including the classic models used in the 20th century, it also offers alternative and critical views from the perspective of the 21st century. In this voyage to excellence in strategy, the book ends with a chapter on the effects of the Fourth Industrial Revolution and shares insights on how practitioners of strategic management can harness them.